ABOUT CREATIVE GOOD.
COMMUNICATION FOR PURPOSE. STRATEGIES FOR CHANGE.
Creative Good works with purpose-driven organisations navigating times of change, complexity, and opportunity - striving for greater influence and impact.
Founded by Natalie Jessup, Creative Good sits at the intersection of organisational strategy and communications, supporting leaders to understand who they are, what they stand for, and how they can communicate with clarity and impact.
We believe communication is an expression of organisational strategy, culture, values, and purpose.
OUR TEAM
MEET NATALIE jESSUP
022 121 5913
Natalie Jessup is a strategic communications advisor and founder of Creative Good, with more than 20 years’ experience helping organisations communicate purpose, influence change, and build meaningful connections.
Natalie works with CEOs, executive directors, boards, and senior leaders across the for-purpose, community, civic, and social enterprise sectors.
She brings a whole-of-organisation lens to help organisations align strategy, people, funding, stakeholder relationships, and public narrative to strengthen impact.
Based in Kirikiriroa Hamilton, Natalie works across Aotearoa with leaders and organisations committed to creating positive social and environmental impact.
Her work spans strategy, storytelling, stakeholder engagement, campaigns, and organisational communications, bringing together strategic thinking with practical experience delivering change.
MEET JODIE EVANS
Jodie Evans is a science communicator passionate about transforming science and research into engaging stories that connect and empower communities.
With experience across writing, podcasting, design, and social media, Jodie brings a creative and evidence-based approach to communicating complex ideas in ways that inspire understanding and action.
While she loves all things science, Jodie is especially drawn to storytelling that gives voice to te taiao, vulnerable species, and ecosystems.
She holds a Bachelor of Science in Zoology and a Master of Science Communication from the University of Otago, where her research explored media representations of wildlife.
