A suite of strategic initiatives has been developed to strengthen the Endangered Species Foundation’s capability, visibility, and impact in protecting Aotearoa New Zealand’s most at-risk species. Key initiatives include:

• Organisational strategy to clarify priorities, strengthen partnerships, and drive long-term conservation outcomes

• Communications strategy to engage stakeholders, supporters, and decision-makers with a clear and compelling narrative

• Fundraising strategy aligned with core programmes, designed to enhance donor engagement and grow resources for conservation action

• New website to better reflect the Foundation’s vision and work, improving storytelling, accessibility, and online giving

• Digital media campaigns to raise awareness, build community support, grow advocacy, and strengthen the Foundation’s national voice on biodiversity

Creative Good worked alongside Taonga Education Centre Charitable Trust to design a website that reflects their kaupapa: supporting tamariki, rangatahi and whānau to thrive through education, opportunities, and wrap-around support for young mums and their families. The new website:

• Features all five Early Childhood Education centres and support services.

• Creates simple pathways from enquiry to enrolment and easy access to services.

• Optimised for SEO, social sharing, and mobile use to reach more whānau where they are.

Raukūmara Pae Maunga is a Māori-led project for biodiversity restoration on the East Cape being driven by iwi Te Whānau a Apanui and Ngāti Porou. Foundational communications work helped to raise awareness of the project, build relationships with stakeholders, and ensure that the project's story is told in a way that upholds the mana of all involved. Delivery included:

• Communications strategy to reach key target audiences,

• Brand identity guidelines

• New website

• Social media planning

• Content development

• Social media management

• Pānui (newsletters)

• Impact reporting via stories of impact to highlight the positive progress for te taiao, the environment and hāpori, the community. We are currently working on their five year impact report which will go to key stakeholders.

Creative Good partnered with the Len Reynolds Trust to strengthen their communications in line with their commitment to Te Tiriti o Waitangi and community-led kaupapa. Together we:

• Developed a communications strategy to support their new organisational strategy.

• Created a new brand identity that reflects their values and vision.

• Built a new website and digital content plan, including social media pillars, scheduling, and key messaging.

• Showcased their innovation and thought leadership through stories that highlight impact.

The result is a clear, cohesive platform that amplifies the Trust’s role in supporting communities to thrive.

AquaWatch is revolutionising how we monitor and manage water—our most vital resource. We helped strengthen their organisational foundations and amplify their impact through:

• Refining organisational and operational strategies to enable growth and innovation

• Developing a clear, values-led communications strategy

• Refreshing their brand identity

• Designing a modern, user-friendly website to showcase their solutions and ensure a smooth UX

• Social media content to boost engagement and visibility

• Producing storytelling assets including videos and presentations

• Implementing HubSpot integrations to streamline lead management and optimise the sales process

• Establishing reporting systems to support data-informed decision-making and revenue growt

K’aute Pasifika is a leading provider of Pacific health, education, and social services in Kirikiriroa Hamilton. Grounded in Pacific values, cultural practices, and a strengths-based approach, their work is focused on improving the holistic wellbeing of Pacific peoples and other communities through integrated, community-driven services with long-term impact.
 

To support K’aute Pasifika’s mission and deepen their connection with the communities they serve, we have delivered:​

• Strategic Communications Plan to guide organisation-wide communications, strengthen stakeholder engagement, and align messaging with K’aute Pasifika’s cultural values and strategic goals.

• Recruitment Campaigns to attract enrolments in key programmes and ensure messages reflect the organisation’s purpose and community focus.

• Digital Content and Social Media Management to maintain a strong, consistent presence online — supporting awareness, community updates, and two-way engagement with whānau.

• Crisis Communications (COVID-19 Response) - During the peak of the pandemic, we worked in real time with K’aute Pasifika to share critical updates via social media, helping ensure timely, trusted information reached their community.

• Annual Reporting to showcase the organisation’s resilience and impact during a challenging year, using clear storytelling and design to reach funders, stakeholders, and the wider community

We worked with the wonderfully creative people at the Boon Street Art Festival to develop a communications strategy and their website to profile the creative brand of Boon, the artists and the best ever, street art festival, held in Kirikiriroa Hamilton.

Poutiria te Aroha offers parenting programmes that resonate with whānau Māori. The programmes offered by Poutiria te Aroha draw on Māori cultural values and tikanga for raising tamariki, along with the traditions of nonviolence, evident in the philosophy of peaceful resistance in Aotearoa (eg Parihaka) and overseas.

For this website we incorporated key elements such as pou designs, and the font and colour palette of Poutiria te Aroha, to produce a unified and connected feel, that would resonate with whānau Māori. A video that shines a light on the positive impacts being created through these programmes was also created. Members-only pages have also been developed for kaiako to access relevant teaching resources.

We designed the website for the Kōkako Ecosystem Expansion Programme (KEEP) to reflect its vision, highlighting kōkako conservation, community collaboration, and the creation of green corridors across the Bay of Plenty. Built to inspire action and support, the site empowers individuals to access resources and get involved in protecting kōkako, and the natural ecosystems they rely on.

Kiwis Against Seabed Mining (KASM) increases awareness of seabed mining proposals across Aotearoa and aims to stop future mining. Seabed mining uses machines to extract elements deep within the seabed, scraping the sea floor and damaging marine life.
 

We designed a new website for KASM to help protect, advocate for and preserve our moana and all the lifeforce that lives within and on our seabeds. A key focus for the website was to enable people to take action via signing petitions, joining social media communities, registering for e-news and supporting through donations and merchandise purchases.

The Digital Equity Coalition Aotearoa (DECA) aims to ensure that every New Zealander has clear, appropriate, and affordable pathways to participate in digital life.
 

To amplify this vital mahi and engage key stakeholders, we delivered:

• A communications strategy to define key messaging, engagement, and visibility

• Brand identity guidelines to ensure consistency across all platforms

• Website development

• Digital content to showcase DECA’s vision, community resources, practical solutions, and impact

• Pānui (newsletter)

Te Aka Matua brings togethers leaders and innovators in the youth / rangatahi space across Aotearoa. This website profiles the organisation and enables event registrations and connections for those wanting to be further involved. 

To encourage and enable members of Te Whānau a Apanui to take place in the Census 2023 this website was created to  provide valuable links to resources and profile important pou and advocates from the community about why it is important to be represented.

Hapātia te Hauora Manawa is improving heart health for Māori communities through a kanohi ki te kanohi, face-to-face, approach in the community. Working with the team at the Waikato DHB, together we established key messaging, content to profile and this website this innovative new initiative.

Origin Research Trust enables for-purpose organisations to improve their community service through research and evaluation strategies and tools. This new consultancy needed a website to enable client engagement and to really clearly explain their offering. We worked together to create a simple, effective website that reflected the communities they serve.

Founded on four pou of wellbeing, the Waikato Plan brings together leaders and strategies to enable collaborative direction for the Waikato region. We worked alongside the Waikato Plan team to develop this website and write stories,to showcase the transformational initiatives that are creating systemic, high impact change in our communities.