MAHI
Our WORK
Working alongside my clients, I help shine a light on positive, initiatives creating systemic, long-term, transformational change for people and and our planet.
To meet the needs of diverse groups and those that need a greater voice for positive change, together we can empower community groups and for-purpose organisations to communicate messages with key target audiences effectively and efficiently.
Through the delivery of bespoke and individualised solutions through cutting-edge design, I aspire to provide beautiful, efficient and effective marketing and communications content.
I support kaupapa Māori values and Māori-led projects to enable Māori initiatives to connect with whānau and key stakeholders, for thriving and healthy communities. I believe that here in Aotearoa New Zealand, what is good for Māori is good for us all and I tautoko the tāngata whenua of this unique and beautiful land.
Key to my mahi and all my work, is establishing authentic relationships and enabling whakawhanaungatanga, to develop meaningful connections and collaborations to reach solutions.
Because the wellbeing of our communities are intertwined and dependent on the health of te taiao, our environment, Creative Good prioritises environmental causes through communications and advocacy, informing people of what they can do to take action and make a difference for papatuanuku, our mother earth, so that together we can ensure a healthy, sustainable future for us all.
Ngā mihi nui ki a koutou,
nau mai haere mai.
AquaWatch

AquaWatch is revolutionising water monitoring solutions to better manage and value our most precious resource—water. We collaborated with AquaWatch to refine their organisational and operational strategies, ensuring workflows that support growth and innovation. Our development of a comprehensive communications strategy and brand identity ensured their foundational communications were targeted and aligned with their core values.
By designing an engaging website and dynamic social media content, we enhanced their online presence, while compelling storytelling, videos, and presentations highlighted AquaWatch's mission, increasing awareness and sales opportunities. We also helped optimise their sales process with HubSpot integrations and reporting, driving growth and revenue through efficient lead management.
Raukūmara Pae Maunga
Raukūmara Pae Maunga is a Māori-led project for biodiversity restoration on the East Cape being driven by iwi Te Whānau a Apanui and Ngāti Porou. Foundational communications work helped to raise awareness of the project, build relationships with stakeholders, and ensure that the project's story is told in a way that upholds the mana of all involved.
Delivery included the communications strategy to reach key target audiences, brand identity guidelines to ensure consistent use of the project's logo, colours, fonts, style of copy, use of imagery and content creation, and a new website. The social media plan, content and ongoing social media management was delivered, pānui (newsletters) were written and stories of impact were shared to highlight the positive progress for te taiao, the environment and hāpori, the community.
Endangered Species Foundation
A suite of strategic initiatives have been developed to strengthen the Endangered Species Foundation’s capability, visibility, and impact in protecting Aotearoa New Zealand’s most at-risk species.
This has included an organisational strategy to guide priorities, partnerships, and long-term impact, and creating an integrated communications strategy to engage key stakeholders, supporters, and decision-makers.
A targeted fundraising strategy which aligns with the Foundation’s core programmes, has been developed to enhancing donor engagement and enable resource growth to support conservation action. A new website was designed to better reflect the Foundation’s vision, work, and opportunities for public engagement. The updated platform improves storytelling, accessibility, and online giving functionality. Strategic execution of digtal media campaigns are now underway to grow awareness, community support, and advocacy and elevate the Foundation’s voice in the national conversation around biodiversity loss and restoration.
Digital Equity Coalition Aotearoa
The Digital Equity Coalition Aotearoa (DECA) connects and supports the digital inclusion community in Aotearoa, so that every New Zealander can have clear, appropriate and affordable pathways to participate in digital life.
To shine a light on this important mahi and reach key stakeholders we developed their communications strategy, brand identity guidelines, and digital content to showcase their vision and solutions, community resources and the impact being acheived.
Boon Street Art Festival
We worked with the wonderfully creative people at the Boon Street Art Festival to develop a communications strategy and their website to profile the creative brand of Boon, the artists and the best ever, street art festival, held in Kirikiriroa Hamilton.
Poutiria te Aroha
Poutiria te Aroha offers parenting programmes that resonate with whānau Māori. The programmes offered by Poutiria te Aroha draw on Māori cultural values and tikanga for raising tamariki, along with the traditions of nonviolence, evident in the philosophy of peaceful resistance in Aotearoa (eg Parihaka) and overseas.
For this website we incorporated key elements such as pou designs, and the font and colour palette of Poutiria te Aroha, to produce a unified and connected feel, that would resonate with whānau Māori. A video that shines a light on the positive impacts being created through these programmes was also created. Members-only pages have also been developed for kaiako to access relevant teaching resources.
K'aute Pasifika
K’aute Pasifika is a leading Pacific health, education, and social services provider based in Kirikiriroa Hamilton. The organisation works to improve the holistic wellbeing of Pacific peoples and other communities, grounded in Pacific values, cultural practices, and a strengths-based approach. Their services are community-driven, integrated, and focused on long-term impact.
To support K’aute Pasifika’s mission and community engagement goals we have developed a tailored communications strategy , delivered targeted recruitment campaigns, produced engaging digital content, created and managed social media content to maintain strong connections with K’aute Pasifika’s communities online.
During the peak of the COVID-19 pandemic, we worked closely with K’aute Pasifika to provide real-time social media updates, ensuring critical information reached the community quickly and clearly. We also produced the K’aute Pasifika Annual Report 2020, highlighting the organisation’s impact during a time of crisis. A video was also produced to support the launch and promotion of the Pan Pacific Community Hub in Kirikiriroa Hamilton — a major milestone in K’aute Pasifika’s growth.
KASM

Kiwis Against Seabed Mining (KASM) increases awareness of seabed mining proposals across Aotearoa and aims to stop future mining. Seabed mining uses machines to extract elements deep within the seabed, scraping the sea floor and damaging marine life.
We designed a new website for KASM to help protect, advocate for and preserve our moana and all the lifeforce that lives within and on our seabeds. A key focus for the website was to enable people to take action via signing petitions, joining social media communities, registering for e-news and supporting through donations and merchandise purchases.
Apanui census

To encourage and enable members of Te Whānau a Apanui to take place in the Census 2023 this website was created to provide valuable links to resources and profile important pou and advocates from the community about why it is important to be represented.
Hauora Manawa
Hapātia te Hauora Manawa is improving heart health for Māori communities through a kanohi ki te kanohi, face-to-face, approach in the community. Working with the team at the Waikato DHB, together we established key messaging, content to profile and this website this innovative new initiative.
Origin Research Trust

Origin Research Trust enables for-purpose organisations to improve their community service through research and evaluation strategies and tools. This new consultancy needed a website to enable client engagement and to really clearly explain their offering. We worked together to create a simple, effective website that reflected the communities they serve.
Waikato Plan

Founded on four pou of wellbeing, the Waikato Plan brings together leaders and strategies to enable collaborative direction for the Waikato region.
We worked alongside the Waikato Plan team to develop this website and write stories,to showcase the transformational initiatives that are creating systemic, high impact change in our communities.